Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation Where we started? It all started with an idea to build a superior T-shirt The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.         #1,056,513 in Clothing, Shoes & Jewelry ( )   #2,028 in              
                    
       
